During 2008 our team in France successfully implemented a new strategic model following the appointment of Christophe Foucher as General Manager. The newly refocused and restructured business aims to maximise Sinclair´s pipeline by leveraging the French commercial operations´ strong existing brands dedicated to dermatology.

This involved the creation of a sell-out team, the addition of four further medical sales representatives and the establishment of internal marketing and finance capabilities. Particular emphasis has been placed on the role of the medical sales representative team, which has been reinforced to boost coverage of the French dermatologists as well as the number of prescriptions for the Company´s dermatological treatments and their companion products.

Channel Strategy
Sinclair Pharma France´s operations cover three product groups: prescription; OTC and dermocosmetics (which may be promoted to doctors, pharmacists and the public). These three channels have helped to define the basis for a new strategy for Sinclair Pharma France to provide solutions to healthcare professionals such as dermatologists and pharmacists. This allows us to develop a tailored solution for each channel taking into consideration the different patient and promotional needs.

Partnering with the Healthcare Professional
Sinclair aims to achieve recognition by providing innovative patented efficacious solutions that are trusted by the healthcare professional and benefit the patient. A key element of this strategy is to work in partnership with healthcare professionals such as dermatologists and pharmacists in order to gain their endorsement and key opinion leader support and reimbursement where appropriate. Additionally, by providing pharmacists with sell-out support and achieving a direct presence at the point of sale we can also raise the profile of Sinclair and its product offering.